Because, if you aren’t doing it right in the first place, you may as well go for broke.
Ars Technica reports that The US government is making it so that now there will be two unskippable warnings on every Blu-Ray and DVD you buy, for double the waste of time (And since here in Canada, we get the discs from the same people, we get to party too).
As someone who spends quite a bit of money on an annual basis buying movies, this does nothing for me. It certainly does nothing for pirates, who will have the benefit of having these warnings stripped from the copies they download. I can’t imagine it will do any good to anyone, aside from those who want to take advantage to go empty their bladders before the show starts.
So now, everyone who makes the effort (and it is effort because downloading a pirated copy is easier) to spend their money and go to a store will have the privilege of being annoyed as their reward. I always thought that annoying your paying customers was a good way to lose your client base, but what do I know about marketing? Seriously though, the only way to make this more annoying is to put them mid-scene, twice as loud as the movie. This isn’t going to change the mind of anyone waiting to pull the trigger on a torrent download. It might, however, change the mind of people who don’t like having this crap rammed down their eyeballs, sending the way of downloads rather than the legal and annoying way.